How To Use The Elements Of Design To Increase Conversions
Reading Time: 4 minutes The number one thing that will make your online marketing success and your goals achieved is your website’s conversion. There is a number of elements that are known to boost this conversion rate like a call to action buttons, but in the end, all comes down to the fact you need to make your website extremely engaging. Marketing and promotional materials are always helpful to get people interested, but once they land on your website its design becomes your biggest weapon. From designing your logo to the overall texture, every visual element must have its own ‛bait’. Almost half of the consumers will judge the credibility of your brand based on your design and every experienced web marketing expert will point out that the positive experience of your visitors is highly affected by the presentation of your content. So let’s take a look at how can you make the presentation that will make them hooked.
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Make them feel blue
By this day almost everybody has realized the importance of color in your web design, but not its full potential. Yes, colors will certainly take your visual appeal to a higher level and you can use them to highlight the important elements, but they can do much, much more. Colors can strongly impact your emotions, just think of the phrase ‛I’m feeling blue today’. It is connected to the sweet struggle of being in love and this color makes people feel pleasant in general, like many other passive and cool colors. On the other hand, active colors like red can really shake you up and produce a stronger response. This means that you can direct your visitor’s emotions by choosing the right colors that correspond to your goals. Think of this in every aspect of your design – from the background to the typography, to the additional accents and visual elements. Check the psychological effect of colors to be sure you’ll get the response you’re looking for.
Leave the breadcrumb trail
You don’t need to have fancy animations or attractive drawings in order to pull the searchers into your world. You can also do it if you learn how to use ordinary visual elements in a smart way. One of these elements is size, whose full potential is not often used. Being looked at as a simple decision which elements to make small and which to make large, people often use it to make some elements stand out. But in most cases that can be irritating and sometimes even repulsive, especially when you make your call to action button big as a house. The real potential of size hides in a mutual relationship of all the elements and this is the way you’ll attract attention to the important element. The approach must be subtle, like making a breadcrumb trail that will be guiding your visitors’ focus. Choosing the size of elements is like building a storyline that has its slower and faster moments. Maybe making these changes will be a bit complicated if you’re not experienced in code writing, but if you’re running on WordPress you can just rely on ‛Customify’.
Line ’em up
The fact that people’s attention can be led by a single line has acquired its proof back in the 1970s with the appearance of an Italian cartoon ‛La Linea’. Same goes for your web design – there are various types of lines out there (bold, thin, curved, straight, squiggly) and if you use them wisely every single one of them can lead the searchers to your goal. Lines are one of the most important universal elements of modern design and you can use them according to your needs, from simple to advanced. They can stress out an image, a word, or a phrase and connect the elements across your page. Not to mention they can take the users to call to action buttons in no time.
Fence them in
Similar to the lines, you can also use shapes to push the searchers in the right direction. It is like fencing the important element in order to highlight its significance, which can do wonders combined with a color. You can use simple geometrical shapes such as circles, squares, triangles, rectangles, etc. but don’t overdo it – you don’t want your users to feel like trapped animals. If you’re looking for the more subtle approach you should be aware that shapes can be found everywhere in nature – from animals to trees to people. Using abstract shapes can come in pretty handy if you don’t want them to spot ‛the fence’ they’re about to enter.
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Build them a world
In the last few decades, there is a growing tendency to make the internet space more concrete and almost materialized. If you pay attention to the progress of VR technology you can see that we have a strong need to make virtual worlds come to life. In the same manner, you can use the texture in your web design to bring the world of your brand to life. What makes the world ‛real’ is the integration of elements we see around us every day. The good old laid brick pattern is often used to add depth, and along with stone and concrete implies the strength of your brand, while Imitating wood can guarantee the look of elegance. Just use the textures carefully and you’ll be able to create the world according to your brand’s image.
Although you’ve seen how important the design is to your conversions, this doesn’t mean that it has to be complicated. Keep it simple as much as you can with just enough ‛roadsigns’ that will take them to your sales funnel.
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