business

10 Rules to Ensure Your Business Lunch Goes Smoothly

10 Rules to Ensure Your Business Lunch Goes Smoothly

ByRuhani Rabin Updated on

With the world of business is constantly evolving, it doesn’t come as a surprise to see that those too-formal business meetings have mostly been replaced with casual business lunches instead. It’s not just meetings with partners and associates that take place in nice restaurants, but a number of interviews too. Of course, this means that people hosting and attending these lunches for the first time can be a bit overwhelmed and unsure of what to do. Don’t worry – we wanted to help you out by preparing a list of rules that will ensure that your business lunch goes smoothly.

7 Out Of The Box Strategies to Improve Your Business

7 Out-Of-The Box Strategies to Improve Your Business

ByRuhani Rabin Updated on

This is what creative ideas do to businesses. They boost sales, enhance brand value, determine recall factors, and more. Now that you have launched a business successfully, you must be looking for ways to expand your customer base. Here are the seven best practices that will take your business to the epitome of success in terms of client acquisition, retention and ROI.

Marketing for Small Business 5 Fundamentals That Yield Big Results

Marketing for Small Business: 5 Fundamentals That Yield Big Results

ByRuhani Rabin Updated on

It is not easy to start a business in today’s cut-throat world. Most sectors are already saturated. According to the Bureau of Labor of the US, one in every twelve companies closes every year. Similarly, only 50 percent of startups operate for more than five years!
With such ominous predictions, small businesses need to put in extra effort to ensure their survival in today’s time. A critical aspect of conducting business that is often overlooked by startups is marketing. Businesses spend too much time in perfecting their product or offering. Not enough time is spent on actually marketing it.
To yield significant results, you need to market your product effectively. Here are some marketing fundamentals that will take your small business a long way.

Steps for Going Digital And Why It’s a Better Idea

Steps for Going Digital – And Why It’s a Better Idea

ByRuhani Rabin Updated on

Who would have thought in 1987 that within 30 years every game at the arcade could be encapsulated into a single handheld device? Or in 1997 that the movie Titanic could one day be viewed without needing to switch videotapes…

Top 5 Reasons to Start Your Startup in the Cloud

Top 5 Reasons to Start Your Startup in the Cloud

ByRuhani Rabin Updated on

Startups today are better off getting started on the cloud, and may very well benefit from skipping the physical data infrastructure stage altogether. It may feel like you haven’t “made it” as a company until you have an on-premise database hosted on your own servers; however, companies that sail past this stage and go straight to being 100 percent cloud based may have more of a competitive edge. They’re able to scale faster and cut overhead costs right from the get-go. Here are the top five reasons startups should start off on the cloud.

Building a Better Business Through Data Optimization

Building a Better Business Through Data Optimization

ByRuhani Rabin Updated on

Many businesses will end up using the data they have to try to make estimates on what they should invest in, but then they end up failing when it seems like their move was going to be a big hit. Rather than simply using data any way you can, consider these ways that you can optimize your data more to have better outcomes.