Security Issues to Worry About When It Comes to Digital Marketing
Reading Time: 5 minutes When you are using digital marketing to manage your company, you must consider all the security threats that might arise. There are several threats out there that could become a problem if you are focused on digital marketing. Use the information that you find below to make wise choices for your company. Your business can grow quickly with digital marketing, but you should not ignore security threats to your business.
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Content Marketing Links
When you are creating content to market your business, you face a cyberthreat every time links are added to your posts. You never know if a hacker will add links to your articles that send customers to the wrong place. A clever hacker could copy your website, create fake links, and steal information from your customers.
Also, hackers might come to your website through the links you provided. The hacker might hack your website using the link that you provided because your links might be a weakness in your security system. Ensure that your website is hosted on a secure server. Use only secure links in your content, and use an alert system that will stop any hackers who try to use these links to enter your site.
Social Media Marketing And Counterfeit Posts
When you use social media to market your company, you will create posts that link to your website or contests. Social media influencers are helpful because they will attract more people to your business. However, fake accounts are easy to create. Hackers could steal information from your customers in the name of your business. Hackers might use the links in your social media posts, or they might add code to your social media pages that steal information from your company.
You must use security software to protect your social media accounts. You must check for fake accounts, report them, and only use reputable influencers. Plus, it helps to list the influencers you have hired. Customers will see your posts, know who is phony, and avoid any security problems.
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If you do run into a problem with your social media accounts being hacked and fake posts are being made be sure to report the issue immediately. Posts will be taken down as soon as possible and you will be asked to update your account’s password. Be sure to create a strong secure password for all of your accounts to prevent these types of issues from happening. The longer your password is the more secure it tends to be. Add different numbers, symbols, and upper/lower case letters throughout your password to make it unique.
Email Marketing And Phishing Scams
Email marketing is a good way to advertise your business, but emails are easy to hack. You should only send secure links through your emails. Plus, your email program must have a security program of its own. Hackers could hack back into your system using your emails. Hackers could create fake emails that look like they come from your company. You should alert your customers to fake email scams, and you also need to make sure that you upgrade your email security software when new viruses arise.
When you get replies to your emails, you should not open any links in these emails. Hackers could write back to your staff with viruses that are embedded in these emails. Also, you need an email security program that will quarantine any emails from your staff that might carry viruses.
If you have hired long-distance workers, they might have an infected email account. Every email that these people send could have a virus attached. If that is the case, you are allowing viruses to enter the system every time you talk with your employees. Be sure to have your employees install some sort of email security program onto their computers and review their email accounts to prevent these issues.
The CMS Platform Your Company Uses
The CMS platform that your company uses allows your staff to do their work online. You could use the CMS platform to control customer accounts, and you will have people entering your website every day. Hackers could get into your site using the CMS platform, and they could access the assignments you have created for your staff.
Hackers could access customer information, and they might use that information to steal identities. The security program you use for your network should send you alerts when hackers begin to change the code inside your programs. Plus, the system should be upgraded regularly to close any loopholes in the system.
When you use the CMS platform to adjust customer information, hackers or viruses could see all this information. Plus, your customers might allow viruses or hackers into the system because they are not using a secure Internet connection. Your security program must be strong enough to prevent hackers from entering the system through a customer’s computer or network.
E-Commerce Stores
Ecommerce stores invite customers and hackers to your website every day. You want people to shop on your website, but the eCommerce platform might have security gaps that allow hackers to enter your network. The store that you have created might give away customer information, or your store might allow hackers to find the code for your website.
You need a security program that tells you when the code for your site is changing. You need to know if someone has tried their password too many times, and you should have your customers verify credit card information to prevent hackers from making unauthorized purchases.
When your company wants to focus on digital marketing, you must be careful with the platforms you use. There are several ways for hackers to infiltrate your system, and there are even more ways for hackers to enter your website or web store. You could create a safe website, a CMS platform that is safe, and send safe emails. Plus, you can avoid counterfeit accounts or fake emails that might steal information from your customers. You must maintain your reputation, and you should work hard to protect your customers at the same time.
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Co-Authored With
Craig has worked in health, real estate, and HR businesses for most of his professional career. He graduated from UC Berkeley with a bachelor’s degree in Marketing.
