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Rising Importance of Pinterest for Entrepreneurs

ByRuhani Rabin Updated on Reading Time: 3 minutes

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What is Pinterest?

There are so many social media websites, nowadays. However, there is a unique addition to this community- Pinterest. No one can deny the fact that Facebook and Twitter are much more popular than Pinterest. However, Pinterest is unique in its own way and it is a new website. This is a photo-sharing website that is based on pin boards. You can pin various images on your pin board such as images related to sports, food, animals, flowers, celebrities, products, television shows, books, or anything that you find interesting. It is all up to you. You can “like” and “re pin” others’ photos as well.

Advantages of using Pinterest

The advantage of Pinterest is that it allows you to connect with people who have the same interests as yours. This way you can also make new friends. With Pinterest, you can never feel bored. It is like a huge magazine for free. You can just sit there and enjoy all the photos on different pin boards. Pinterest users also have the option to share images (“pins”) on Twitter and Facebook. If you are a photographer, you can share your photographs on Pinterest, so that people around the world can view and appreciate your work. Painters can post photographs of their paintings. This will help boost up their confidence. Pinterest is also very beneficial for businesspersons. They can share photos of their products for maximum exposure.

How to grow your business with the help of Pinterest

  • Investment of time
    If you want maximum benefits from Pinterest, then it is important to invest time. Spend some time to make your pin board appealing. Moreover, if you spend more time, you will be able to recognize the people who are known for their quality pins. This way you can follow them and there is a high possibility that they are going to follow you back. Hence, they are going to re pin your posts to their pin board. This way you are going to get more visitors.
  • Simplicity
    Make sure your pin boards are organized. Also add a link to your brand website with each pin.
  • Make sure your business is a good fit
    It is obvious that you will not get any benefits from Pinterest if you own a belt sanders business. Hence, make sure your business is a good fit for this social media website.
  • Take help of other social networks as well
    It is true that other social networking websites, such as Facebook and Twitter, have a lot more users than Pinterest. So why not take advantage of these as well. You can share your pins on these websites to drive more visitors to your Pinterest Pin board.
  • Pin other than your products too
    Pin other interesting photos to your pin board as well.
  • Follow the popular figures on Pinterest
    If you really want to see a big difference in the number of your customers, then follow the people who are the most popular on Pinterest. If they follow you in return, then all their followers are going to get the news and hence, majority of them are going to follow their leader.

 

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