Make The Most Out of Your Small Business Website
Reading Time: 5 minutes There’s probably no need to elaborate on why it’s absolutely essential for each company, small businesses, and institution to be present online, both with its website and on social media platforms. However, just being present is far from enough if you want to attract significant attention that could turn into establishing a base of loyal customers.
The internet is the thing we all turn to for help when we consider making a purchase and a well-designed shop window, i.e. website, can help people make the decision to buy much more easily. Just like most
Just like most brick-and-mortar shops do their best to lure people inside, a company wishing to make its online presence count should invest a lot of thinking and effort into creating an attractive and fully functional website.
One of the problems with the internet is that the competition is much fiercer since you are up against pretty much every company offering the same product or service as you. That is another reason why you really need to work on your virtual presentation, in order to make it stand out from the rest.
Table of Contents
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Define the aim
Needless to say, your ultimate aim is to make your small business more popular and better recognized, which should lead to improved business results.
In order to achieve that, you need to know what you want the visitors to do when they get to your website and you should make that obvious to them as well. Do you want them to learn more or visit your physical store? Would you prefer them to make a purchase online or compare your offer with competitors? Your calls to action should leave no room for doubt about the purpose of their visit.
Do you want them to learn more or visit your physical store? Would you prefer them to make a purchase online or compare your offer with competitors? Your calls to action should leave no room for doubt about the purpose of their visit.
Your homepage needs to promote heavily the thing you’re trying to sell. With more and more people using handheld devices to access the Internet, you don’t want them to spend unnecessary time trying to find what they’re looking for. Follow the “what-you-see-is-what-you-get” principle and try to get both your current and prospective customers hooked as quickly as possible. Your online store should run fast and process orders in a breeze. Most of the ecommerce businesses
Your online store should run fast and process orders in a breeze. Most of the e-commerce businesses opt for Woocommerce, a WordPress-based platform for this type of sales.
The substance
This is definitely one of the crucial elements of each presentation. Everyone can register a domain, but the number of people who know how to create meaningful, relevant and attractive content to display it on such a domain is much lower.
Content seems among experts in digital marketing as the most important link in the chain. That means that you should pay attention to both what is presented and how it’s presented. Even a slightest, non-impeding spelling mistake might lead the visitors to believe that you’re clumsy and negligent, so make sure you double- or triple-check everything before making it public.
Your visitors want to find original, quality content, i.e. they want to find out something. If your content is not informative and relevant, they’ll believe they’re wasting their time with you and your website and no transaction will take place, either in a virtual or physical world.
Design
With so many people now choosing one product over another similar one simply because of the packaging or visual appeal, it’s clear that your website also has to be aesthetically pleasing. Next, you need to ensure that it’s easy to use and that it provides great user experience.
Hiring a professional photographer to take pictures of your products is an excellent idea since you want to present your offer in the best and most attractive way.
Finally, you need to control the wish to make your website too colorful, because it might create a completely opposite, negative effect and even confuse people to the point that they give up looking for whatever it was they were interested in.
Make people aware of it
Once you’ve finished creating a great looking website with excellent and engaging content, you need to see to it that the news of it reaches as many people as possible.
You need to promote it in order to get prospective customers to land on your page and you can’t expect that they’ll all come across it organically. Most people need a gentle push, which is why your every post on social media, such as Facebook, Twitter, Instagram and LinkedIn needs to have a clear call to action that leads to your web page.
Not all traditions have died out
Although some forms of print advertising have been quite neglected, there’s still potential in business cards and flyers, for example, to attract people. Whatever print advertisement you opt for, it has to contain your website URL, so that people can learn where they can get more information about your products or services.
Promotional codes and coupons
This is an excellent tool for attracting both old and new customers. If you offer the people who share your web page on social media some discounts, you’ll get great visibility and excellent word-of-mouth, which we all know is the best form of advertising.
Conclusion
If you want to become or remain competitive, you need to take your web page seriously. Not only do you need to pay attention to the content, but design and functionality as well, since it’s only a combination of these elements that can help you achieve your goal of attracting more customers and increasing the visibility of your small business.
Naturally, it’s not easy to get every single thing right when it comes to maximizing the potential of your website, which is why it might be wise to turn to professionals for help. You should see it as an investment in the future, which can potentially yield an excellent return.
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