Social Media

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Starting Up Small Business Social Strategies

Starting Up: Small Business Social Strategies

Today’s consumers are more active on social networks than ever before and this trend shows no sign of slowing. As your small business begins to develop its social media marketing strategy, you want to know who your target audience is, where you can best reach them on social media. Then, you reach one of the most difficult obstacles: content. What type of content should we be sharing and how should we share it. Focus on these three things and starting up your small business’s social media presence will hit the ground running.

A picture shows a digital document labeled "ARTICLE" that has a blue box where an image will go and lines of text. The backdrop is a world map, and at the top, the name "Ruhani Rabin" is written in bold. An arrow points to the article to highlight its significance.

How Social Media Creates a New Generation of Brand Ambassadors

In advertising, word of mouth is king. For years, companies relied on word of mouth to create a strong and loyal customer base for their brand. Before the Internet and social media, “word of mouth” was a more literal term,…