Marketing

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peer review

Why Peer Validation Matters in eCommerce?

People are more likely to buy a product when someone they trust has already done so. This phenomenon is known as social proof. And ultimately, this is why peer validation matters in eCommerce.

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E-commerce on the Move Into 2019

Although e-commerce has not been without its pitfalls, statistically it’s the fastest growing commerce in the world and will continue to be so for some time to come.