Marketing

Discover how to connect with your audience at the right moment through digital & traditional marketing. Learn to market your business effectively today

Ways to Personalize Your Advertising Campaigns on Social Media

5 Ways to Personalize Your Advertising Campaigns on Social Media

The thing about social media is that people are looking for human interaction. They are here to spend their free time. They want to meet new people. Some are looking for friends, others for love. They want to browse content that feels personal to them. They like pages and brands that they are interested in. This makes social media advertising different than the rest. It’s unlike other marketing channels where a customer is shown all sorts of ads. It doesn’t work if you advertise basketball products to a football lover. In short, personalization is the best advertising method on social media. Let’s see five ways to personalize your advertising campaigns on social media.

Consumer Support Technologies That Can Help in Branding and Marketing

Consumer Support Technologies That Can Help in Branding and Marketing

Consumer support technologies have been evolving, and with the emergence of Artificial Intelligence and other technologies like the Internet of Things, consumer support has been more agile, approachable, and always at your fingertips. This is a unique opportunity for brands and marketers to capitalize on the evolution of consumer support technologies and improve their strategies.

Tips For Successful Email Marketing Campaigns

8 Tips For Successful Email Marketing Campaigns

Email is one of the best marketing mediums on the web. Studies have indicated that email marketing creates a larger number of offers than social media virtual assistant services like Facebook and Twitter, that is why all the tips for the email marketing campaign will be helpful for you.

Best Call to Action For Unbounce Landing Page To Follow

5 Best Call to Action For Unbounce Landing Page To Follow In 2020

The most important and appealing factor of an unbounce landing page is CTAs and if you are focusing on other things then the results will be the same. That’s the reason, we use to tell the marketers to redefine their phrases and ideas. CTAs are a very powerful option through which you can easily convert your audience into a potential customer. No matter at what stage you are, you just need proper guidance and better learning to hit the pedal.

Push Notifications Marketing Channel to Improve App Retention

Push Notifications: Marketing Channel to Improve App Retention

Notification messages are one of the best correspondence channels for applications and games. Be that as it may, turned out badly, they can likewise bring about you losing your clients and players.
This is the reason it is significant for engineers and advertisers to gauge the outcomes their Notification messages crusades are yielding reliably.
Given the information, they ought to have the option to additionally recognize what messages they draw in with the most and how they can upgrade them to prod more activities.

Demand Vs Lead Generation How Content Marketing Is Creating The Shift 1

Content Marketing: A Shift to Demand Generation from Leads Generation

While lead generation has been every marketer’s priority, things are changing thanks to the groundbreaking advancements in the front of content marketing. The king of marketing, i.e. content, is now generating demand beyond the obvious leads by foraying into unknown territories. Most marketers prefer to align their efforts with lead generation over the retention of long term prospects. What marketers need to understand is that leads are not just chances that can generate sales. To repeat sales, one needs to build customer loyalty and retain clients for an extended period. But how do you do that?