Branding is an essential component of a successful business. That means developing a striking look that is immediately recognizable to consumers, and at the very core of this is an effective logo. Just how vital is a logo? Amongst the most powerful images from popular culture over the last century or so you will find logos; Coca Cola, Walt Disney, Mercedes, Nike, to name but a few. These are etched across billboards, t-shirts, TV screens, and the internet, but most importantly, etched into our consciousness. Just seeing an iconic logo triggers a response that brings a brand to life in our imagination. This is what a great logo can do, and in this article, we’ll be looking at a few tips to create an effective design for your logo.