Blog Posts

Digital Marketing Trends During the COVID 19 Pandemic

5 Digital Marketing Trends During the COVID-19 Pandemic

You should be aware of how this pandemic is influencing digital marketing. The more people have to stay inside, the more time they will spend online. That means that interactive posts will be more effective than static content. It also means that online trends are changing faster than ever. Studies show that information is in the foreground, while everything else is on the back seat. People have specific questions that need answers.

Key Analytics for an Optimized User centric Content Marketing Strategy

5 Key Analytics for an Optimized User-centric Content Marketing Strategy

You might assume that bounce rate, several users on your website, sessions per visit will help you analyze the user intent, but before that, you must create content that can engage users and keep them on the website. Let us look at some of the strategies by which you can persuade your users to stick to your website.

Tips to Help You Control Business Travel Expenses

7 Tips to Help You Control Business Travel Expenses

The pandemic, in a way, helps business travelers build perspective: you can now be even more frugal with your travel expenses and find a strategic approach that will help preserve your revenue without jeopardizing your relationships. Let’s dive in and discuss a few main tactics to help you manage your travel budget, cut your expenses, and boost your business operations.

Ways B2B Businesses Can Improve Their Content Marketing Strategy

4 Ways B2B Businesses Can Improve Their Content Marketing Strategy

B2B content marketing best practices often become obsolete fast. If your current strategies don’t deliver the expected outcomes, read on to discover four specific ways to make progress. If you lay good foundations for content marketing, you’ll be more likely to succeed. In this article, we will explore what you can do.