Blog Posts

What Are Canonical Tags When Should You Use Them

What Are Canonical Tags and When Should You Use Them?

ByRuhani Rabin Updated on

The canonical tag tells a search engine which page serves as the ‘master’ copy. Using a meta tag in your site’s HTML header, you can reduce duplicate returns of the same content with different URL extensions in searches. How? Because canonical tags tell a search engine which version of your content came first, and which you want to show.

With fewer duplicates in any given search, your canonical page gets boosted higher in the search results, sending more hits to your original content. But canonical tags are complex – and in this article, we’ll explain everything you need to know about them from best practice uses to how and when you should use a canonical tag, and if there are alternative solutions that would work better for you given your situation. Let’s get started.

Ways Your Business Strategy Can Benefit from Using VoIP

7 Ways Your Business Strategy Can Benefit from Using VoIP

ByRuhani Rabin Updated on

When it comes to VoIP (voice over internet protocol abbreviated), some businesses are reluctant to take the leap, believing that most, if not all of their interactions are conducted via channels like social media. Here are a few promised benefits of VoIP that you cannot miss out on, and that will likely help you make the transition and introduce this tech to your own operations.

Essential Tools and Software to Help You Manage Your Remote Team

5 Essential Tools and Software to Help You Manage Your Remote Team

ByRuhani Rabin Updated on

Remote work is not only becoming more popular with each passing year but nowadays it has kind of become a necessity for companies that want to maintain operational efficiency amidst the COVID-19 crisis. Now that companies are forced to close down their physical offices, their only chance of survival is to build digital teams and manage their workflow and employees remotely. Of course, this is not something you can do without the right tech at your side. At least not efficiently. If you try to manage a remote team via email or chat only, you are bound to let something slip through the cracks, and your productivity and output are going to suffer as a result. This is why you need to integrate some key tech solutions that will allow you to manage your remote team with ease, maintain efficiency, and improve performance over time. Let’s take a look at the five essential tools and software that will help you achieve these goals.

Proven Marketing Tactics To Attract Customers

18 Proven Marketing Tactics to Attract Customers

ByRuhani Rabin Updated on

Sometimes you need to get creative and find different types of marketing strategies to make your prospective customers convert. When you give new marketing strategies a chance you can attract engaged customers and followers looking to learn more about your brand. Here is a list of 18 winning marketing strategies your business can start using today