How to Beat the Battle of an Ineffective Blog
Reading Time: 6 minutes Blogging is one of the main means of conducting quality and effective content marketing. Small business owners and huge companies use it to raise brand awareness, reach out to people and promote their business. Still, not every blog turns out to be as successful as you’ve intended. It may happen that your blog is simply not doing it for your customers. That’s when you need to take a step back and identify the problem.
There are various reasons why you have an ineffective blog. You need to pin them down and remove them from the picture. If you’re ready to beat the battle of your ineffective blog, we’ve got you covered.
Let’s try and identify all the issues of your blog and see how to remove them.
Table of Contents
Wrong audience
An effective blog doesn’t just cover randomly chosen topics and hopes someone might find those interesting.
Your blog needs to have a precisely defined target audience and publish posts with that audience in mind.
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For example, if your business sells sports equipment, your target audience is:
- Sports players
- Dancers
- Body-builders
- Recreational sportsmen
- Sports club owners
- Yoga lovers
With that in mind, you also identify the age and the sex of your target audience. In the example above it would be people of both sexes from 15 to 55 years of age.
Therefore, if you haven’t got a specific target audience in mind when writing your blog, you’re making a mistake.
Your content isn’t specifically designed to awake interest in your target audience and it’s making your blog ineffective.
What to do?
Identify your target audience and write your blog posts specifically for them
Outdated topics
Your blog needs to attract people to read it by covering interesting, trending topics and keeping up with all the latest news.
If you’re not up to date on what’s happening in the world around you, you might become boring. No one wants to read yesterday’s news.
People want content that is:
- Fresh
- Unique
- Modern
- Informative
- Gripping
How else can you make someone read your content?
Neightan White, the chief marketing officer at Supreme Dissertationsagrees that your blog content needs to be fresh from the oven: “You need to know what is it that people are typing in their Google searches and looking forward to reading about. Cover those topics and you’ll build a bigger audience in no time.”
What to do?
Identify the trending topics and cover them. Lose the outdated ones.
Visually poor
Do you dedicate enough of your time to making your blog visually appealing to your readers?
We need to be aware that the average internet user has changed a lot over the past decade or two. Nowadays, most people are surfing just to feed their brain with nice images, and colorful and shiny content.
When it comes to your blog, the visual element might be playing a crucial role. You need to consider using engaging graphics to enhance the readers’ experience.
This includes:
- The design of your blog
- Brand colors
- Images
- Videos
If your blog is a treat for the eye, you’ll be able to attract a lot more people who are used to scrolling in search of something nice-looking.
What to do?
Redesign your blog and start working on embellishing it with images, videos, and colors.
Too scholarly
Blogs are supposed to be light-hearted, easy to read and overall relaxing to your readers.
That means they should be written in a way which doesn’t require too much thinking or effort on behalf of you readers.
Imagine reading a blog post about hair products and a seeing words such as “substance abuse monitoring” or “apparatus for dispensing hair products”.
No thank you.
You need to adjust your:
- Tone
Your tone needs to be warm and friendly like you’re talking to your best friend.
- Vocabulary
Use simple, everyday words and don’t complicate things.
If you want to fight the ineffectiveness of your blog, you better make it enjoyable and simple.
What to do?
Adopt the new style of writing: simple, easy to read and written in everyday language.
Ample
This next segment is closely tied to the previous one since it has to do with the enjoyment of reading your blog.
Your posts cannot be too long or to extensive since that might drive your readers away. People don’t like seeing huge blocks of text in a blog post.
“A blog needs to be concise and informative. Every sentence needs to be there for a reason and there’s no room for redundancy” says Ethan Dunwill, the content manager at Hot Essay Service.
Since ampleness could be the reason your blog isn’t doing such a good job, we suggest you:
- Be concise
Try saying everything you want to say by using as fewer words as possible.
Make a draft of your post and then delete everything which doesn’t add value to the text. If you can omit something without making a difference to the value of the post- do it.
- Make it scannable
Forget about long paragraphs and complicated sentences. Keep things simple.
Your readers want to click, scan, find what they need and leave.
You need to use:
- Short paragraphs of no more than 3 sentences
- Short sentences
- Headings
- Bulleted lists and tables
- Bold and italics to emphasize the important parts
Make it short but sweet. Your audience is going to like it.
What to do?
Write short but informative posts, and keep them scannable.
Badly-written
You need to show your blog is trustworthy, authentic and factual. This will engage more readers and consequently make your blog efficient for your content marketing strategy.
Let’s start from the fact that everything you post has to be
- Well-researched
- Factual
This means you need to add value to your readers and help them:
- Learn something new
- Solve a dilemma
- Get an answer to a question
If your blog isn’t providing useful information, it’s no wonder it’s ineffective.
In addition to all this, your blog has to reflect how professional you are. That means that it has to be accurately written.
If you want to transform your blog from ineffective to highly effective, you need to pay attention to every detail.
There’s no room for:
- Typos
- Grammar mistakes
- Spelling mistakes
- Strange constructions
We are aware that it’s hard to simultaneously juggle all of the things we’ve pointed out.
If you’re struggling with writing error-less and compelling blog posts, there’s nothing wrong with looking for help. Here’s a list of tools and service which can give you a hand in writing perfect blog posts:
- Rated By Students – This online writing service allows you to upload your blog post and makes sure everything is perfectly written. They analyze it, edit and proofread the whole thing.
- Grammarly– An online writing tool which finds all the mistakes in your text, points them out and gives you an alternative.
- Grab My Essay – A team of professionally trained writers at this online writing service will do all the editing for you. Your only job is to send them your text.
- White Smoke – This writing tool removes all your errors and adjusts your content until it’s ready for publishing.
- Rewarded Essays – If you think you’ve got it but would still like someone to check it out, you can opt for this writing tool. They can rewrite your post if necessary or simply edit it until it’s all set.
What to do?
Use factual information and make sure it’s 100% accurately written.
Conclusion
We can wrap the story about ineffective blogs by pointing out the most important task ahead of you: identifying your problem. You need to analyze all aspects of your blog and the current situation. Make sure to go step by step until you single out all the weak spots. Once you do that, you’ll know exactly what to do to turn your weaknesses into your strong sides.
So, get to work and start introducing changes in your blog. Think about your audience and what they want to hear, enrich your posts with visuals and stay professional. Your readers will feel the difference, and soon enough so will you. You’ll turn your blog around and make it efficient before you know it.
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Co-Authored With
Malia Keirsey is a popular online writer, blogger, and experienced guest contributor. She works in marketing, writing and social media niches. You can contact her via Twitter.
