Technical Seo Provides the Foundation for Building a Strong Seo Campaign
Reading Time: 5 minutes You have a new website ready to launch your business online, and the most perplexing question you face is when to start SEO. The answer is simple – SEO and website launch go hand in hand, and the moment your website appears on the web, it is ready for launching the SEO campaign. It means that you must start optimizing your site soon after its launch to gain mileage in SEO because the elements for optimization are already built-into the website design, which is why people choose SEO-friendly themes for creating websites. From the structure and architecture of sites to its crawlability, picking the right domain name, and more, a lot of SEO features that constitute technical SEO are pre-existing in newly created websites, and is ready to implement SEO right from the start.
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Building the foundation with technical SEO
Technical SEO provides the foundation on which you can create the SEO super-structure that facilitates proper optimization, and the worst thing is to have a shaky or weak foundation. And herein lies the importance of technical SEO.
You must create a well-structured website that can nicely accommodate many pieces of SEO features and functionalities so that it performs efficiently with optimum speed and attracts traffic.
If the website features do not generate leads and conversions due to some inherent defects in design, it will defy the purpose of SEO. Technical SEO is so important; it can make or break a new website. Besides good aesthetics that make websites attractive, the functionalities of the website must support SEO.
The New York SEO company team must collaborate with web developers right from the time of conceptualizing the website design to create fully-functional SEO ready websites.
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Ensure crawlability of the website by search engines
SEO friendliness of a website indicates how easy it will be to optimize and segment the features to enhance SEO performance. One of the essential SEO features that every site must possess is to allow smooth crawling across the length and breadth of the website by the search engine bots.
It consists of incorporating a robots.txt file that tells search engines which pages to consider for indexing and which to leave out. It will ensure that only the best pages of the website are indexed, which helps to gain visibility and improve ranking. To ensure crawling and indexing of the designated pages, you can use Robots Exclusion Checker, a free Chrome extension. Also, you must ensure that the spiders can smoothly crawl across the entire website.
Create perfect site structure and architecture
Another design aspect that contributes to making the site easy to crawl and pages easy to the index is the linking structure of the website or internal linking and the site’s architecture. By creating a link network of the pages, you can direct the spiders across all the pages so that the spiders crawl all pages unless you want to leave out any page. Proper internal linking ensures that the search engine crawlers can find the product/service pages and inner category easily. Besides providing adequate crawling, another aspect that you must take care of is to organize your content in a way that appears sensible to humans as well as search engines. The website’s architecture holds the key to creating a strong foundation for SEO.
Pay attention to CMS selection
Which CMS you use for creating a website and implementing SEO can make a lot of difference in website performance, and you must be careful to make the right choice. In addition to choosing an SEO-friendly theme, you must also consider the ease of editing all factors that are necessary for SEO betterment.
Remember that some CMS does not give complete access to the backend of the website, which can hinder your optimization efforts and make it challenging to rank for competitive keywords. In this regard, WordPress and HTML5 are the preferred CMS.
Be careful in theme and plugin selection
There are endless possibilities for SEO betterment by improving the functionalities of websites with the help of plugins, and by choosing the right theme. With thousands of themes and plugins floating around, selecting the right one can be a daunting task. The biggest danger is the inability to control the number of plugins because too many plugins can do more harm than good.
Instead of adding plugins left, right, and center, it makes perfect sense to explore more options in WordPress themes and think about how to leverage existing plugins. Too many plugins can create too many codes that can conflict with one another and create a logjam that upsets your SEO plans by increasing the website load times.
Website speed must be in focus
The speed of website or loading time depends on several design factors that play a significant role in facilitating strong technical SEO. Users, as well as Google, love faster loading websites, and you must try to meet the target of page loading speed under one second set by Google.
Doing so will ensure that you meet the user expectation of websites loading within 2 seconds. If a website takes more than 3 seconds for a page to open, then you could lose almost 40% traffic as users lose interest in your website. Ascertain the current speed of your website by using a tool like Google’s Page Insight to evaluate the scope for improvement and implement the suggested remedial measures.
Create a site map
Your best efforts to ensure crawlability may go waste if you do not provide a site map to Bing Webmaster Tools and Google Search Console.
The site map ensures that search engines can quickly identify your website and pick it up for crawling ahead of others. Faster website discovery by search engines coupled with good crawlability will ensure fast indexing, and your site will have better chances of figuring in search results.
Also, optimizing Metadata on every page of the website and defining the URL structures are the other essential tasks that you must perform as part of technical SEO.
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